Guidance on sharing audience data responsibly and fairly, for the benefit of our audiences, and for the whole cultural sector.

There are a number of reasons why cultural organisations may want or need to share audience data. There are also challenges in doing so, while respecting the wishes of audiences, and data protection legislation. This site was commissioned by Arts Council England to help cultural organisations navigate these challenges, in the interests of our audiences, and a thriving sector. It offers guidance on good practice in the light of the legal frameworks, and has been developed through extensive consultation.

The guidance should help you and partner organisations share information in a way that is sustainable, useful to all parties, and fair. As the best ways to do so are open to debate, the site has been designed to enable us to exchange views: do use it to put forward your questions, comments and suggestions. We hope to build a consensus and develop the guidance through this debate.

How can we make the guidance work for us?

How we use this data sharing guidance must work for us all, company and venue. Each section of the guidance allows you to leave feedback. This feedback will be collated, sent to the Arts Council and also used to build up the Frequently Asked Questions section, so that it becomes a living resource for us all. This is essential so we can work together as a sector to collaborate and share best practice around data sharing.

About

Follow our guidance for successful and DPA compliant data sharing between arts and cultural organisations

The approach you take will vary from case to case and you should ideally agree one which is fit for purpose. Have a look at:

  • Notifications - see what routines you need to go through if you are collecting data at point of sale or elsewhere
  • Checklists - check your own practice and readiness to share data
  • FAQs - see or post questions of interest to all
  • Case study - a real life example demonstrating the benefits and practice of data sharing
  • Comments - add your views not just about the guidance, but about what the sector should consider to be fair

Anne Torreggiani, The Audience Agency

We were commissioned by Arts Council England to draft some guidance on data sharing, not just in the light of their new requirement to share data, but also the new advice on how arts organisations should best comply with Data Protection legislation. The idea was to help save money on lots of organisations spending huge amounts on the same legal advice, while confidently forming the happy data-sharing relationships that Arts Council England intend as the result of their new requirements…


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What are the benefits of data sharing for the sector?

The Arts Council England view.

About

Questions and answers about the new data sharing requirements

Find FAQs relating to data sharing here and ask anything else you’d like to know.

Q&A

The legal obligations related to data sharing

Read the document which sets out all you need to know about the legal regulations governing data collection, management, storage and use.

Legal Information

Authorship

The guidance was co-ordinated and edited by The Audience Agency, written by Head of Data Strategy Leo Sharrock, and independent consultant Roger Tomlinson. Legal advice was given by Adam Kerr of Primas Law.

SEE THE READERS LIST

The guidance cannot, and should not, be relied upon as legal advice, and neither The Audience Agency nor their contractors accept liability for the consequences of its application. The Audience Agency is an independent agency, with independent views; the views of multiple stakeholders are expressed on this site, and these do not all necessarily reflect those of The Audience Agency.

This site gives guidance in relation to what we consider to be best practice. However, compliance is context and fact sensitive and as such following the guidance does not guarantee regulatory or statutory compliance. The Information Commissioners Office will judge any complaint on its own merits, and organisations in need of context or situation specific legal advice should seek it from an appropriately qualified source.